Mad Men

“Mad Men” unfolds during the 1960s, beginning at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later transitioning to the newly established firm, Sterling Cooper Draper Pryce, situated nearby in the Time-Life Building at 1271 Avenue of the Americas. As explained in the show’s pilot, “mad men” was a colloquial term invented in the 1950s by Madison Avenue advertisers to describe themselves. The series centers around Don Draper, the creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, along with the individuals in his personal and professional life. The narrative delves into the workings of the advertising agencies and the personal stories of the characters, frequently reflecting the evolving attitudes and social norms of 1960s America.