Kenchô omotenashi ka

In Koichi Prefecture, the local hospitality sector struggles to showcase the region’s stunning natural beauty due to stringent regulations imposed by the prefectural government. Kyosuke Yoshikado, a well-known author and native of the Koichi area, is appointed as a special tourism ambassador. He is advised to connect with Seien, a former Koichi Prefecture employee who once proposed an unconventional tourism promotion idea. Seien had initiated a project to bring pandas to the area, which ultimately led to his dismissal. Meanwhile, hospitality division staff members Fumitaka and Taki visit a guesthouse managed by Seien and his daughter. Upon their arrival, the daughter douses them with a bucket of water, still resentful over her father’s job loss. This encounter sparks a new plan for the hospitality division.